Truth In Advertising?
I once worked in a paper company and part of my job was creating print ads and having them published. Our company was a member of PANA (Philippine Association of National Advertisers) and up until I left, the only benefit that I believe our company was getting from that organization was a certain percentage discount on our print advertising costs. Nothing more that I know of.
Truth in advertising. I have published ads in major newspapers each boasting a claim: our ballpen writes for miles, never a broken line, never a crooked line, etc. These were just assumptions me and my boss made up.
I'm admitting here that I lied in the copy I wrote (I was required by my boss). And I'm not proud with it.
What I'm saying here is what does the PANA actually does in terms of "truth in advertising"? We never submitted our ads to them for checking prior to publication so how can they monitor and eventually regulate the claims made in every ad? Are they even capable of doing such monitoring?
I doubt it. But they sure made my bosses happy with the discount they were getting.
Truth in advertising. I have published ads in major newspapers each boasting a claim: our ballpen writes for miles, never a broken line, never a crooked line, etc. These were just assumptions me and my boss made up.
I'm admitting here that I lied in the copy I wrote (I was required by my boss). And I'm not proud with it.
What I'm saying here is what does the PANA actually does in terms of "truth in advertising"? We never submitted our ads to them for checking prior to publication so how can they monitor and eventually regulate the claims made in every ad? Are they even capable of doing such monitoring?
I doubt it. But they sure made my bosses happy with the discount they were getting.
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