NoVeritas

Finding the lies in advertising.

More About Me

I'm a usual media consumer. I love to expose myself to all forms of media. Every time I have something to say about a certain advertisement, someone will tell me to blog about it. That thought prompted me to start this blog.

A Blog about Ads

Yes, this is a blog about my observation on the different ads that caught my attention. If you have something to say, blog about it. Express your opinion and let them know your stand. One voice is enough to make a change in the way some advertisements are shown. Make your move. ;)

Gabby Concepcion as LUCIDA Endorser

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It was really a surprise for me that Gabby Concepcion will endorse a skin whitening product. How effective will he be as an endorser? Everyone knew that he had a rosy-white skin through the years.

This product was endorsed by other celebrities before. How different will he be from the rest of the 'fair-skinned' endorsers of Lucida? I hope the head honchos made the right decision this time.

What's your take on this issue?

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