NoVeritas

Finding the lies in advertising.

More About Me

I'm a usual media consumer. I love to expose myself to all forms of media. Every time I have something to say about a certain advertisement, someone will tell me to blog about it. That thought prompted me to start this blog.

A Blog about Ads

Yes, this is a blog about my observation on the different ads that caught my attention. If you have something to say, blog about it. Express your opinion and let them know your stand. One voice is enough to make a change in the way some advertisements are shown. Make your move. ;)

Truth In Advertising?

I once worked in a paper company and part of my job was creating print ads and having them published. Our company was a member of PANA (Philippine Association of National Advertisers) and up until I left, the only benefit that I believe our company was getting from that organization was a certain percentage discount on our print advertising costs. Nothing more that I know of.



Truth in advertising. I have published ads in major newspapers each boasting a claim: our ballpen writes for miles, never a broken line, never a crooked line, etc. These were just assumptions me and my boss made up.

I'm admitting here that I lied in the copy I wrote (I was required by my boss). And I'm not proud with it.

What I'm saying here is what does the PANA actually does in terms of "truth in advertising"? We never submitted our ads to them for checking prior to publication so how can they monitor and eventually regulate the claims made in every ad? Are they even capable of doing such monitoring?

I doubt it. But they sure made my bosses happy with the discount they were getting.

PLDT DSL? Goodluck.



What can you say about your PLDT DSL service? If you're not yet a subscriber, think twice before you take advantage of this servicer from PLDT. I experienced a lot of trouble getting my DSL connected for hours.

I was a subscriber for Plan 999, also a frequent caller on their technical support hotline 171. I really cannot stand the thought of not using this service consistently as I am paying this monthly with my hard-earned money.

Take time to view this testimonial from their website. Is he the only subscriber that gets a good service from them? Did he never experience having a not-so-good dsl connection in his entire subscription period? I wonder if they also considered getting comments from their residential customers. We can fill a lot of pages in their website under complaints section.

So if you consider getting a MyPLDT DSL, here are two words for you...

GOOD LUCK!

Your thoughts? Please take time to participate in the poll and send us your comments.

Gabby Concepcion as LUCIDA Endorser




It was really a surprise for me that Gabby Concepcion will endorse a skin whitening product. How effective will he be as an endorser? Everyone knew that he had a rosy-white skin through the years.

This product was endorsed by other celebrities before. How different will he be from the rest of the 'fair-skinned' endorsers of Lucida? I hope the head honchos made the right decision this time.

What's your take on this issue?

KFC's Go-Go Sandwich

Have you ever tried KFC's Go-Go Sandwich? It actually pains me to post this very first entry with it as the topic. I love the sandwich especially the Caesar's variety. But it always bothers me that every time I look at their overhead menu and get the actual sandwich, they don't look exactly alike.



The one on the menu is bulging with fillings: chicken bits, lettuce, etc. But do try to order it and you will get a completely closed pita sandwich. The fillings don't come even close to the one they advertise.

Shameful.